Team Alignment & Performance

Evaluate the effectiveness of your marketing and sales team collaboration

We struggle with inconsistent lead qualification criteria between marketing and sales teams. *

0 - N/A or Rarely a ConcernThis is not an issue for our organization

1 - Sometimes a ConcernThis occasionally creates minor problems

2 - Often a ConcernThis frequently causes significant challenges

3 - Serious Concern, Must FixThis is a critical issue actively harming our business

Marketing-generated leads are not properly tracked or attributed in our CRM system. *

0 - N/A or Rarely a ConcernThis is not an issue for our organization

1 - Sometimes a ConcernThis occasionally creates minor problems

2 - Often a ConcernThis frequently causes significant challenges

3 - Serious Concern, Must FixThis is a critical issue actively harming our business

We lack feedback loops between sales and marketing about lead quality and campaign effectiveness. *

0 - N/A or Rarely a ConcernThis is not an issue for our organization

1 - Sometimes a ConcernThis occasionally creates minor problems

2 - Often a ConcernThis frequently causes significant challenges

3 - Serious Concern, Must FixThis is a critical issue actively harming our business

Our marketing content is not effectively utilized by the sales team during the sales process. *

0 - N/A or Rarely a ConcernThis is not an issue for our organization

1 - Sometimes a ConcernThis occasionally creates minor problems

2 - Often a ConcernThis frequently causes significant challenges

3 - Serious Concern, Must FixThis is a critical issue actively harming our business

Ready

Aligned marketing and sales teams achieve 38% higher win rates and 36% more customer retention
Effective pipeline management can reduce sales cycles by up to 28% and increase forecast accuracy
Companies with structured coaching and skill development programs achieve 17% higher quota attainment
Answer honestly — your responses will help identify the highest-impact improvement areas