Most Common Methods
| Method | Cyclical Buyer Journey | Single Report Type (SFDC) | Unified GTM Tracking | Reporting Consistency | Repeat Engagements | Difficulty of Build | Cost |
|---|---|---|---|---|---|---|---|
| Siloed Method [Linear] | $ | ||||||
| CRM Joined Method [Linear] | $$ | ||||||
| BI Joined Method [Linear] | $$$$ | ||||||
| Unified Method [Cyclical] | $$$ |