Compare HubSpot, Salesforce across 11 key categories to find the best CRM for your business needs.
| Category | HubSpot | Salesforce |
|---|---|---|
| Overall Score | 8.8 | 8.6 |
Core Features Weight: 15% | 8.7 Strong core CRM functionality | 9.5 Best-in-class core CRM capabilities |
Ease of Use & User Experience Weight: 15% | 9.2 One of the most user-friendly CRMs | 6.8 Powerful but can be complex for new users |
Implementation & Onboarding Weight: 10% | 8.5 Simple to implement with guided setup | 5.5 Typically requires consultant help |
AI & Advanced Automation Weight: 10% | 8.0 Growing AI capabilities | 9.2 Einstein AI provides advanced capabilities |
Customization & Scalability Weight: 10% | 7.5 Good customization but not as deep as enterprise options | 9.5 Highly customizable with Lightning |
Integrations & Ecosystem Weight: 10% | 8.5 Strong integration marketplace | 9.7 Largest ecosystem of integrations |
Vendor Viability & Popularity Weight: 5% | 9.0 Strong market position | 9.8 Market leader with strong financials |
Pricing & Value Weight: 10% | 6.8 Free tier but paid tiers add up quickly | 5.2 Premium pricing can be expensive for SMBs |
Support & Community Weight: 5% | 8.7 High-quality support and resources | 8.5 Good support but premium support tiers are costly |
Future-Proof Technology Weight: 10% | 8.5 Continued innovation and growth | 9.0 Continued innovation and acquisitions |
Analytics & Reporting Weight: 5% | 8.2 Good reporting with visual dashboards | 9.3 Advanced analytics with Tableau |